Research

GCDIR conducts interdisciplinary research on digital influence and its effects on individual behavior, social systems, and public discourse. Our work combines theoretical insight and empirical methods to investigate how influence is shaped, amplified, and operationalized in digital environments.

Research Areas

Below are some of the core areas we currently explore. This list is illustrative rather than exhaustive, and we welcome contributions from related domains.

Platform algorithm analysis
Behavioral change mechanisms
Network and virality dynamics

Digital Misinformation and Disinformation

Spread patterns of false or misleading content
Public opinion and decision-making impact studies
Detection and mitigation strategies

Political Digital Influence

Election interference and digital campaigning
Effectiveness of political advertising and targeting
Democratic participation in algorithmic ecosystems

Emerging Technologies

Influence of AI-generated content and deepfakes
Decentralized platforms and blockchain-based media
Social effects of virtual and augmented reality

Current Projects

Birds of a Feather or Digital Echo Chambers: Congruency in Influencer Marketing

This project investigates how similarity between influencers and their audiences shapes engagement and conversion rates.

Status: Ongoing
Timeline: 2025–

More projects will be listed as they are launched.

Publications

A list of working papers, preprints, and peer-reviewed articles will be made available here as research outputs are finalized.

Conferences and Seminars

GCDIR aims to organize conferences and seminar series focused on digital influence research. These will launch in coordination with community interest and project milestones.

For more information about specific research projects or collaboration opportunities, please contact us.