Welcome to the Global Center for Digital Influence Research (GCDIR)

The Global Center for Digital Influence Research (GCDIR) is an independent, intra-disciplinary research organization focused on understanding how digital influence shapes human behavior. With roots in both industry and academia, but without ties to any single institution, GCDIR bridges sectors to advance rigorous research. We connect real-world data with academic expertise across economics, political science, statistics, computer science, psychology, and marketing.

Our Mission

We conduct rigorous research to understand digital influence and how it shapes public opinion, political discourse, and social behavior. Our work helps policymakers, researchers, industry, and the public gain deeper insight into the mechanisms and impacts of influence in the digital age.

What We Do

Join GCDIR

Launched in 2025, GCDIR is actively expanding its network. If you work on or research digital influence, we’d love to hear from you.

Latest Updates

Explore our latest research findings, publications, and insights by visiting our Research section and Blog.


For more information about our work and team, visit our About page.